If your business
intends to exhibit at an upcoming trade show, you might want to know the best
trade show booth design practices. Generally, there are design practices that
make a trade show booth successful. Our trade shows booth designers share tips
that will help in making your booth stand out from the rest during the trade
show.
Stick to your brand
The most important
practice for designing a trade show display booth is being consistent with your
branding. This ensures that the theme of your brand remains consistent across
the design materials ranging from images and banners to freebies and other
elements. Apart from making your brand stand out from the rest, it will make it
create a consistent image in the minds of the trade show attendees.
Tell attendees exactly
what your business does
You should never assume
that attendees know what your business does while designing a trade show booth.
This is very important especially for smaller businesses or companies. When you
ensure that your booth design tells attendees what your business is all about,
you will save the time that you would spend explaining what your business is
all about to prospects that are genuinely interested in your business. Instead,
visitors will ask more specific queries about your business and its offerings.
Be unique
Although bright colors
can make your booth stand out, there are several ways of standing out. For
instance, you can include several demos in the design of your booth. You can
also come up with a bold design and engage attendees in non-salesy manner.
Be interactive
A trade show can be
boring if there are booths with similar looks and operations. Instead of
running this risk, design your booth in a way that provides something for the
attendees to interact with and have fun. This will attract attendees that will
be bored in the booths of your competitors to your booth.
Include your brand name
in the booth
To be remembered by the
trade show attendees, put the name of your business in the booth design. This
will not only tell your customers where your booth is, but it will also keep
your brand name in the minds of most attendees. Attendees should not spend a
lot of time looking for your business name and eventually walk away. Include
your business name in the booth to make it clearly visible from a distance.
Avoid cluttering the
booth
You want your booth to
be the most amazing in the trade show. However, you should not clutter it with
graphics and information. Make sure that your booth is uncluttered, sleek and
attractive. This will make your booth visible and appealing to more attendees.
There are many ways of
designing a trade show booth. How you opt to design your booth might be
different from how another business designs theirs. Nevertheless, your goal
should be to make your booth stand out and convey the message of your business.
To have the best trade show booth design, get in touch with us any time.
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